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NBA opens Manila office

NBA Philippines country manager Carlo Singson, right, together with NBA Asia marketing coordinator Jandric Lim. RANDOLPH B. LEONGSON

NBA Philippines country manager Carlo Singson, right, together with NBA Asia marketing coordinator Jandric Lim. RANDOLPH B. LEONGSON

Looking to further optimize the league in the Philippine market, the NBA has opened its Manila office as a part of its commitment to grow basketball and business opportunities in the country.

“It really is to help expand the NBA’s global mission which is to celebrate the game of basketball, to demonstrate leadership and social responsibility through our teams and players, and to continue to expand the business opportunities we see here,” said NBA Philippines country manager Carlo Singson.

The opening of the league’s 13th international office was announced at a business media roundtable on Tuesday at NBA Cafe Manila, allowing the NBA to execute its programs on a much broader scope and try new initiatives in the country.

“I think the popularity of basketball here and the popularity of the NBA is a great position for us. Over the years, we’ve seen explosive growth in this market,” said Singson.

The NBA Asia office in Hong Kong will remain as the league’s base in Asia-Pacific, while the Manila office will solely handle affairs in the Philippines.

Singson noted that the opening of the Manila office is an indication of the NBA acknowledging its audience in the country, saying, “The Philippines has always been a priority market for us. We’ve been working with this market for a while, and for us get to the next level, we need more people in the ground. But there was no doubt that if there was ever going to be an office, the Philippines will always be the first.

“Opening an office in general is not something NBA decides on quickly,” he continued. “We went a thorough process of deliberation, looking at current business environment, and where the NBA can be with an office on the ground. We’ve been planning this for a while now and we felt it was time to open an office here with the growth that we see in the next few years.”

Singson said that there’s a lot in store for Filipino NBA fans with the Manila office now in place.

“It’s really an exciting time to be an NBA fan here in the Philippines,” he said. JE

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